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today we're going to talk about one of the very best ways to get the most organic traffic from search from Google and other search engines I want to start kind of with this question are silos of content important a lot of Internet marketers a lot of bloggers SEO people talk about siloing your content into very distinct specific groupings and I think I can see why but my answer to that question is no that's not the answer all right if you remember it was probably what a year and a half ago now we did a video about not a keyword research method or one of the ways that we do keyword keyword research that has really helped improve our content and the way that we Rank and the big piece of that was topical Authority that is really the key to what we talked about in that video if you don't remember it you can go check it out um it was worth the watch but topical Authority I think that's kind of where we need to start in this conversation absolutely so with topical Authority basically what we're talking about is we cover enough of a topic a specific topic we cover it with enough depth that Google starts to treat you as an authority on that topic it's literally the content itself on your website that speaks to your Authority it's a huge component of eeat that gets overlooked because it's one that's not just an easy turn it on do it sort of a thing and the point here is that Google's giving just a ton of preference to sites that have that real depth of content and have developed that topical Authority so if you remember in that last video we talked talked a lot about how you can take your Niche and you can break it down into categories and how you can break those down into sort of sub categories or sub topics and how you could break those down even further into specific groupings or clusters of specific search queries they are easily grouped together that you can Interlink between and such today we're going to talk about exactly how we do that so once you've gone down and you've broken down into a more specific topic for your website how do we make sure that we get that depth of content and cover that topic with sufficient thoroughness I should say to make sure that we're developing that topical Authority okay so first thing yeah let's go step one here we need to take a hint from Google Google gives us well there's a lot of information first of all they don't give us yeah there is some information that they do give us and so when you're going to do these searches and we'll show you here on the computer when you go to do these searches you can actually look at some hints Google gives you on the search engine ranking page or the serp to to help you know what to write and then what's also very closely related so let's use an example here in that video before we talked about cycling and how that's just a huge Niche should we Niche down to Road cycling and one of the subtopics we picked was just maintenance for road bicycles so road bicycle maintenance now I do a search here and I get some search results that's a really really really broad search ranking for that you're you're going to need to be kind of in the just one of the top websites right but here we get here to the people also ask this is one of my favorite sections of the serp when I'm trying to do any sort of keyword research or search analysis I should say so here what maintenance should I do on my road bike that's a better question Google's not even quite sure what it is that we're looking for road bicycle maintenance right schedule yeah the topic so here's what maintenance should I do and how often should I do it those are probably the two highest level questions under road bicycle maintenance well I can open one up here I can go and actually do that search so I'm going to actually hit command and or control and click on that and it's going to go do that search what maintenance should I do on my road bike I'm going to do the same for the other one how often and I'm actually going to go do those individual searches but I'm going to close these up and you'll see that when I opened those Google added a couple more as I open and close these I'm going to get a whole bunch of other searches that Google Sees are closely related to rode bicycle maintenance the more times I open and close this the further astray it's going to kind of go like does cycling burn belly fat still a good question but but not not really doesn't have anything to do with road bicycle maintenance but there are some of these things like is it worth getting a bike tune-up if I click on that one what sort of additional ones what's the average price of a tune-up what does a road bike tune-up include these are pretty good questions right I can also go and do when I do these searches I can see the people also ask on those you can see that Google is sort of taking that initial question breaking that down into other questions breaking each of those down into more more questions and a lot of those are going to overlap and you end up with this huge web of different queries that people are searching this is the hint we take from Google Google thinks these are related so these are probably topics that I mean we're not going to ever cover all of them because I could probably do this forever and Google would keep coming up with new questions to ask but as long as they're closely related to where I started I should probably add those to a list of potential queries to include in a blog posts that doesn't mean I write a specific article about each one right but it does mean that there's specific queries that I want to make sure that I cover in the content that I create on my website now when we use this method of finding those questions using people also ask some people will say well aren't we supposed to write for the reader right rather than writing for the algorithm or writing for Google yeah like we shouldn't be trying to game the algorithm we should be writing for natural for readers but the reality is the reason Google thinks these are related is based on user data is because people type in a question and then they look for another question and another question and Google has millions if not billions of searches to find out exactly what people want to know when they're doing these these searches exactly and so honestly when you think about it like that is absolutely for the reader what maintenance do I need to do oh well you need to lubricate your chain okay well how do I lubricate my chain well what lubrication should I use for my chain if you just tell me here's a list of Maintenance you should do okay how do I do each of those things and you don't give me guidance on any of those things you don't link to another article where you covered here's how to lubricate a bicycle chain then you're you haven't actually helped me that much you've given me a piece of the answer but you haven't gone deeper and so it's actually much more helpful but in addition to being helpful to the reader it's taking it a step further and it's showing both the reader and the search engine that you've covered the topic thoroughly so you must know what you're talking about right hopefully that brings us to step two and that's when you need to take the list of Articles or the queries that you've come up with and you need to decide to write some of them now that might seem kind of like an obvious step but it's not quite because when you go through and do those original search query searches and you add them to your list you might think that once they're on your list that you'll just go and write all of them and that's not always the case you while we do definitely want to cover the topic thoroughly there are some articles where they just don't justify an individual article right one example here is when we were doing some searches here on bicycle chain lubrication we started seeing questions can I use olive oil can I use WD-40 can I use I mean the the list went on and on and on we probably could have written 15 or 20 response style articles on each individual can I can I use wd-4 right and then a thousand ordered article it just doesn't make sense right and so probably what I would do is I would take some of those maybe cluster a couple of those into a single article you know and maybe it's four bicycle chain lubrication options you didn't know existed or something like that and you can still rank for each of the individual search queries can I use olive oil can I use WD-40 you can still rank for those but you just write the information in a single article making it more helpful and more concise one of the ways we would have taken each of those and turned it into its own article in the past would have been to to say you know can I use WD-40 as a bicycle chain lubricant give a quick answer and it usually would have some caveat like well you can but it's not as good as other things and maybe it can cause other problems if you don't get it all cleaned off before you add a different lubricant maybe I don't know and if that's the case then we would then go into here's why it can work or when it can work but here's why it's maybe not the best here's how to get it off of your bike chain later when you add another lubricant and on and on and on right but a lot of those things were starting to stray from the original query of can I use WD-40 and a lot of the why you can or why you cannot is going to be the same information for why you should or should not use olive oil right or just other different things right that are available to you and so what we can do is group those into one specific article and and that's going to work out just great 8 and then when it gets to the part of here's how to properly clean off the temporary lubricants that you can use in a pinch before you put on a good lubricant that's its own article and I link to that from this one you want to know how to clean off the olive oil here's an article where I talk about my process for lubricating your chain and I go through the whole cleaning process it's a great way to Interlink but it's also a great way to make sure we cover it in depth without getting super repetitive on the website and which brings us to our kind of step three here and that is just I'll say go crazy don't go too crazy but go crazy with interlinking interlinking is what really connects all this together you know Google has to see that we have content that is related to our other content and by linking we do have by interlinking our content together we do that interlinking is key and this is why I talked about siloing in the beginning this is not siloing we should make sure that we link between articles wherever it makes sense so if the linking between your articles ends up looking more like a really big disorganized web that's probably better than if they look like a very strict straight up and down Silo where this article links to this one which links to this which links to this one which links to this one that's not actually how information really is and that is not how Google's sort of topical map of topics across the Internet it's not what theirs looks like either so it's not what yours should look like now when you go to fill out a category or a subcategory or a cluster using this method that we've just talked about you may have the question arise in your mind like well there are some articles that are too competitive for me to write or there are some articles that just don't get enough search volume based on my research we're not as concerned about that because when you're writing these articles it is likely that you're still going to do some analysis you're still going to make sure that on the top like kind of topically or as the cluster goes that there is still there's low competition or at least competition that you could win if you had enough Authority or you know or as far far as search volume goes there are going to be some articles that have more search volume than others when you're filling out the cluster The Authority that that gives you in the eyes of Google is going to end up outweighing the value of just only trying to go for articles that are perfectly fit for what you think you need to write for a long time people focused a lot on long tail keywords because they would have really low competition so they'd be really easy to win and ideally we'd want ones that actually have search volume greater than zero the problem is you don't know the search volume no matter how much you're paying for a keyword research tool they don't know the actual search volume many searches that say they have zero I find over and over and over again I write them and I'm getting hundreds of views sometimes thousands of views every month on many of those articles I wrote for those kinds of search queries so what I'm saying and what we're saying here is we don't want to worry too much about that we do want to use our brain and make sure that we don't write a huge cluster of content on this whole topic right and there's four people in the whole world right yeah how do I you know lubricate the chain on a 1993 random topic you know or random like if it gets so small that it's just like who's gonna like who's gonna be searching that like you're you've gone a little bit too deep at that point and whenever we and I think you make a perfect point there when we make a distinction yes that is unnecessary there's no actual difference exactly if lubricating the chain on a specific model a bicycle is doesn't matter then let's not write that specific thing and then the other piece you mentioned there was competition and the reality is is that there are some queries that are just going to be extremely competitive because they're kind of the most obvious questions that people would ask in that Niche but imagine if you didn't have the answer to those questions anywhere on your website how authoritative would anybody including Google view your website as so a great example of that would be just a complete rode bicycle maintenance guide or even a road bicycle maintenance schedule I'm sorry every single one of these website has one of those on it they just do and they're probably not that different from each other however that article is going to get linked to from probably two dozen other articles on your website and we'll link out to those other articles Google will see that they're closely related people will see that they're related even if you never rank for road bicycle meets and then schedule as a query that one article is going to help you develop Authority for the whole topic of road bicycle maintenance over the long run as you continue to build the authority on your website it could help those larger topics end up ranking yeah as they get more traffic and as you become more of an authority if you had never written that article in the first place you were not going to get the traffic but now that you wrote it and you're starting to get traffic through it from these other articles Google's just going to your Authority meter however they measure it you know it's just gonna boost and you're going to end up having a better chance of ranking those bigger Topics in your industry every authoritative website started somewhere so you're starting wherever you are right now I want you to build real Authority and I want you to be extremely successful with the content you're creating so make sure you check out the other videos on this Channel that's what we're all about is helping you succeed as a content creator we'll see you in our next one foreign
