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we want to figure out okay how many people are searching for these different keywords every single month and so we actually use certain tools for that and we actually have a huge list of different Tools in here that we use um but for example even our company shifi uh we have a keyword tool and the keyword tool will tell us how hard is it to show up for these different keywords who's ranking for these different keywords so we can actually pull their competitors and see what their key their competitors are ranking for versus what they're ranking for we can see how many people are searching for these things right and so again the idea is that if we can figure out the different topics they want to Target we can help them create content whether it's through a blog post whether it's through a YouTube video whether it's through a social media post and and guess what our company also helps create content so that when it's time to actually go and make the content let's say we sell this to them we can show them um hey look we can make videos for you
