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this one digital product is a non-negotiable
factor for any business out there any online centered business coaching Consulting if you're
a real estate agent if you're an author speaker subject matter expert this one low ticket digital
offer is the offer to help you scale and really catapult the revenue for your bottom line in the
business today I'm going to walk you through how I made two different offers one priced at $197 one
at $497 and how I architected and designed them so that once somebody buys this low ticket offer
they could potentially become a high ticket client in one of our 10 15 or 20K programs if you're
excited about learning the anatomy and exactly how I architected it go ahead and type in digital
in the comments and go ahead and give me a tip by Smashing the like button and let's get started all
right on today's agenda I'll be talking about a low ticket product okay there's all types of
digital products out there there's templates there's ebooks there's um presets that you can
sell and all types of you've seen the videos on YouTube that are like the 15 different digital
produ products to sell but this one by far is the most powerful in my opinion after doing online
business for seven years now and um this one is a mini course offer so it's it's an offer where
your audience can or the person that buys it can go through it and anywhere from from 1 to 2 hours
it delivers a quick win for your customer and it prompts them to want more and to invest into your
higher level offers I love these products so much because one they can give you a 1K to 5K cash
injection within just a week they're so simple and so easy to put together and they give you amazing
brand awareness and credibility and they truly are passive income there's very little things online
nowadays that are true passive passive income but once you create a mini course low ticket digital
offer it truly is passive once you package it up and start selling it disclaimer the selling it
part is not passive that's going to take some work but you get the idea all right so first let's talk
about the mindset behind low ticket offers this is very important and perhaps the most important
thing to kind of squash and get out of the way before we dive into the technical because without
these mindset Concepts the other Tech Technical and strategy won't even matter so let's talk about
the the mindset behind low ticket and that is first that for you established business owners out
there this low ticket offer is going to be your secret weapon for this year okay and years beyond
the false misconception out there is that a person who buys a high ticket offer would never buy a
low ticket offer and vice versa no I can't tell you how many times that I myself have purchased a
low ticket offer from someone and it was so damn good that I immediately was prompted to be like
what else do they have and bought into their High ticket service or offer the other misconception
is that that this has to take weeks and months to put together no you can literally purpose so
many things and Arsenal of resources and webinars and things you've already created and package
it up into an offer that is has one quick win purpose and start promoting it right away after
you create the sales page and the copy of course and then checkout page um but it doesn't need to
be this huge thing like you can go in your library right now and I guarantee you have some things
presentations lessons modules things that you've already put together and you can package it up
and start selling it within just days and please stop telling yourself that you can't go from low
straight to high ticket don't ever believe the misconception that a low ticket product cannot
turn into a high ticket product this is why on the days where I have a $40 sale versus days where
I have a 5k 10K sale I love them all equally and kiss them and give them love because I know that
the person who bought the 40 ticket could soon potentially upgrade into something much higher
I am grateful for all sales no matter what the amount is the other thing too don't fall into
the Trap of telling yourself or or believing that oh I have a $30 offer and I have a 2K offer
but somewhere in between I need to offer a $200 and a $500 so that cuz people won't be ready
to invest in my 2k or 10K no that's just crazy right you don't need to give your your prospects a
stepping stool to buy from you at different price point in levels that just makes no sense okay my
attitude is that you could even promote your high ticket first there's been most of my clients that
are high ticket like 80 90% of them have boughten high ticket for me right away okay and so you
don't have to sell from low to kind of low to mid to kind of mid to then high no you can just
go from straight from low to high to your buyers and uh perspective leads out there and I wanted to
also talk about my biggest lesson learn from last year and that was I got so caught up in the high
ticket world where I was so focused on not only selling my high ticket offer and programs I was
in the weeds way too much of establishing a sales team and Sops and systems and client fulfillment
and this this and that my one ultimate goal was to focus the high ticket like crazy that didn't work
out the way I had expected and one thing I missed out on greatly was my low ticket stuff I had
stopped selling my low ticket courses because I thought oh you know they're do it yourself people
won't buy them and that was so stupid any thought that sabotages your business revenue is dumb
and it's an illusion and you should get rid of that thought and that false belief right away so
basically I left a ton of money on the table cuz I had no downsells okay so there were so many people
who were like well you know I really can't do this High ticket offer do you have anything lower and I
was so busy I ignored building out my lower ticket product Suite which was anywhere from $40 all the
way up to again $500 which would have brought in a significant amount of Revenue not as much as the
high ticket obviously but a good amount so the whole point is like hey eventually your product
Suite should have everything a low maybe a mid if you want to and high right now I don't really have
any mid is offers will probably soon yeah but um I really love the low to high no I don't consider
$500 uh mid ticket that is still low ticket for me and no brainer price point but that's just my
mentality and who I am as a buyer and the way that I invest in my personal and business development
okay so let's go through the monetization lounge what it is and the FasTrack so the monetization
lounge teaches my customers and people that buy how to add four more income streams to what
they're doing on their YouTube channels and in their online business so it teaches super high
level and beginner level affiliate marketing it teaches email marketing and automations
and sequences it teaches how to build a lead magnet profit driven funnel the correct way and
it also teaches how to create a mini offer or low ticket course so that's four things so it's very
high value value packs because with each Revenue stream I've created six figure Revenue with each
Revenue stream and Beyond so I'm very familiar with how all those methods works and basically
my pitch is like hey millionaire business owners and YouTubers have all these revenue streams
right start incorporating them one by one and so I thought okay how can I design this offer to
where if somebody consumes it they can consume it really fast they can get a quick win and up and
running and so this is why I decided to add so many done for you funnels different templates
different I have't in uh one of the modules or workshops because it's basically a Timeless
bundle of four different monetization workshops in one of them I include things like a sales page
template where you just really plug in what your brand and like your offer that you're trying to
design you plug it in it's super easy it takes away the the need to have to have to take 5 days
to write a sales page copy no you can get it done within just hours so my thing was like how can I
convenience the person so much that whatever they want to implement they can realistically start
and get going within just a couple of hours so again I have cheat sheets in there templates
I have workbooks I have done for you done for you assets so it's just plug and playay I've done
for you uh lead magnet templates of how I design for profit driven all these things so it was think
of it as like the features or the sexy like oh uh assets that come with the product like and this
is just the or not I don't want to say just but the these are all the features in addition to
what I'm teaching you in the video lessons so yes it is doit yourself but very much so is uh
doing is like me doing it with you because I've already done all the heavy lifting with all the
templates and resources I created that once you get there you can be like oh my goodness just plug
and play Plug and Play that's all it is and so I thought 197 was a super fair price point because
you know one so many of my previous clients and students have taken my direction on everything
that I teach within this course course and I have some testimonials and results and I have results
for myself so I know what I'm talking about so I'm like 197 should be a no-brainer price point
I mean this stuff is worth you know thousands tens of thousands of dollars it can make you a
serious income the other product the subscribers to sales FastTrack so it's interesting because
the FastTrack program was a the name of one of my high ticket programs right and so what I decided
to do was I decided to not not call my my lower level high ticket program FastTrack anymore and
so what I did was I for my high ticket it's called subscribers to sales Ascend program like this is
the highest level of investment you can do with me it ranges anywhere between 10K to 25k and then
so what I just decided was to make an Ascend 1.0 and Ascend 2.0 and just be like you get you go
in a or b just keep it simple then I rebranded my signature subscribers to sales course which
I was calling like subscribers to sales Business program for uh years right I I called it I decided
to call it subscribers to sales FastTrack because it sounds good it's way easier to remember a name
like FastTrack as opposed to like Business program which isn't memorable and I decided to package up
all of the YouTube knowledge that I've created and had in the past seven years within this one course
that you learn the entire ecosystem of YouTube TR how to create solar panel organic traffic growth
and sustainability for your business learn the uh YouTube ecosystem in this course so this
previously was my signature course for years I launched it for the first time in 2020 so tons
of people have gone through it I've updated it so many different times and so the pricing I
thought was fair was $4.97 for this sales page I went all out because the pricing is higher
so it's $497 so I put a lot of testimonials I put a lot of information about myself and
I'll break down things in on the sales page that are non-negotiable okay so let's now talk
about sales page design I absolutely freaking love putting together sales pages and now that
there's chat GPT and it can learn my style and tone of voice it's so pleasant and fun to do
let's talk about the different categories so the top of the page that is everything cuz if the
headline and the sub headline are off people are going to leave within second so the headline
is a benefit revealing statement so basically imagine never having to paino again ever again
you can finally figure out paino in less than an hour that type of thing so then it'll have
a sub head line and then it going down the very next section you'll have a course mockup a brief
description of what the course is and then that you get to the section which I call awareness and
discover so this is and I'm reading off my notes so it can be clean but this makes the person aware
that hey I have this problem and helping them discover how fast and easy it is to solve it so
like you know with insert course name there's no need for paino and discover how to finally achieve
this goal in this amount of time and I emphasize the time frame is really important okay because
when people can see like man this isn't going to take me weeks and months this this is going
to take me just a couple hours or less that is cool so um I like to dig in to their pain points
and explain like hey where you know this is you right now this is where you want to be so you're
speaking to them as if you know their pain points which you do because you've been there yourself
you want to be able to explain that you can take them from their pain points right now to their
dream state and that dream state is what your course is going to solve so then you introduce
your product this is a section about like what it is the main modules what it delivers um the
it describes the P product and its benefits it's like this is where you will describe exactly what
your product involves like how many modules what types of features are in it like complimentary
templates or resources you know telling how long it'll take for them to go through the program
and then you'll have course mockups along the way now my shout out to my editors AK and also
designers they are like phenomenal at what they do and they really made my vision come to life of re
because that's what took us a while to put this product together it wasn't anything else except
for like the redesign of the mockups cuz I wanted to have beautiful mock mockups I wanted to go all
out it's not necessary for them to be beautiful and award-winning but mine are and I'm so excited
so you know but you there's so many great uh course mockups on canva I recommend having the pro
of canva as well but course mockups are everything because it digitizes and it makes a product that
exists on the internet tangible so people can you know actually Vision themselves going through it
so um then another thing is like a bio of you this can be later down in the sales page but basically
like what are your qualifications why are you who are you and why are you qualified to teach this
and what your experience is and then a detailed breakdown of like here's what you'll learn and how
you will learn it so a lot of people appreciate this and then Within These sections you can throw
in testimonials I throw in a testimonial or two in a different section and then I normally pack all
of my testimonials towards the end and bottom of the sales page another thing that is crucial to
your sales page is an FAQ section frequently ask questions because people typically ask the
same questions over and over and if you can answer these questions clearly these FAQs will
typically sell someone like right then and there and then also explain to them on the sales page
like explainer I call it an explainer of what happens after they buy so it's like when you
enroll today and access these things and these bonuses and these you know whatever it is you get
access immediately and you can start going through it while you're drinking your morning coffee this
this and that etc etc so basically after this now I have a buyer lead who then will be prompted to
buy other things for me with upsells and also with order bumps so I'm going to add add to both fast
trck and monetization lounge and Order bump for people to have basically a monetization call with
me where we can go through their plan to monetize together but in this way I can be like hey well
you know you can do this by yourself or you can do this with us like how do you feel about upgrading
into our program you'll take the elevator instead of the 16 story stairs um and accelerate your
results that much faster so that is how like with the upsells and the order bump and the ability
to also join our community and interact with me more that is how the higher ticket stuff sells
itself all right I hope this video was extremely helpful if it was definitely check out the video
coming up next and I will see you in that video
