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what's the range of Revenue all this does over 600 million a year yeah basements meet Larry janeski the blue color billionaire he has built one of the largest and most successful basement repair companies in America he's invented revolutionary products that Millions use across their home he has a portfolio of blue colar businesses making $650 million a year and he's achieved this all while working less than the average CEO if you you have to work 70 hours a week you're doing it wrong so today we're finding out what it takes to build a billion dooll bluecolor Empire you've been running this for 40 years well I started when I was 17 and how much did you make your first year I made you know $18,000 maybe I don't know I got a call when I was 18 years old you know can you build a house for me yeah but I'm 18 years old so if that's a problem let me know in six weeks me my friend who was 17 years old and my younger brother who was 14 years old on summer vacation the three of us you can't make this up we built the house and then when we were done the guy next door comes over says can you build mine and then we built his and the guy on the other side comes over can you build mine and that's it I was Off to the Races how does it feel when I say the phrase blue color billionaire you know it might be surprising to you but you know hello you know in before you know whatever 1990 we didn't have computers and they were people that did well before then okay so Tech isn't the only way to make money okay you know you go to the store you buy groceries you go to a mall and you have all this retail but you know the cool thing is about working with your hands is that you can never be replaced by AI Amazon's not going to take over your job is not going to be offshore to India or anywhere else right nobody can go in to a a homeowner and fix their basement you know from Amazon or from India or no robot is ever going to fix a crawl space it's just not going to happen right we need guys who are willing to get dirty they know how to do what to do and why they're there and that's what we do these guys are real men okay you would see what these guys do you would not believe it you would not believe what these guys do what do you mean the work that they do how hard work it is crawl space work we go into crawl spaces that are this high and they got dead mind and and snake skins and bugs and it's all mud under there and they crawl in there when they leave at the end of the day the customer could crawl in their in their pajamas and slide around and these guys go into these very difficult environments every single day and they make a an incredibly almost impossible job look easy and we pay them very very well what's the range of salary someone these guys make over $100,000 a year because they earn it it's hard to see this here but he who works with his hands is a laborer he who works with his hands and his head is a Craftsman he who works with his hands his head and his heart is an artist from making $188,000 Building Homes to owning a $600 million a year business I had to find out what Larry's secret is that's a big jump from here to $600 million a year like did just you started hey I'm just going to do basements and and just the demand was there it's been 40 years okay come on we didn't make a big jump we made a lot of little ones there's a lot of business people are looking for the quick hit right I'm going to start this business I'm going to sell it in 3 years right you're going in it with the wrong mindset to begin with my doctor energy saer business I went $5.5 million in the hole with no end to the losses in sight and then my partner quit and sued me so what do I do do I quit no I kept going 11 years later I made $1 today it's very profitable we're making houses more comfortable more energy efficient they burn less fossil fuels and electricity and they're less expensive to own I've had a great positive environmental impact on the world because I didn't quit do you have regrets about working too much and was all this worth that I'm glad you ask because I don't want people to think that I was the classic story of The Busy business guy who was married to his business and worked so much and and ignored his family that is EXA not the issue and I haven't worked the weekend in 30 years if you have to work 70 hours a week you're doing it wrong you cannot ignore your family you cannot ignore you know having some fun in the beginning you think it's about making money you think it's about making a lot of money right I think that a lot of business owners don't stick with it long enough to realize what it's really about and it's not about the money I I don't get my self-esteem from how much money I make I get it from those people right from them looking at me and saying I trust you at your funeral nobody's going to say oh we had so much money they don't care it's the relationships and the good that you've done the footprint did you leave the world better than when you found it that's what it's about I've been working hard on my upcoming book million dooll weekend which is coming out early 2024 stay tuned looking through my notes I found a lost chapter that is not in the final book very m my serious it reveals things like how to double your income without any new customer how to create complimentary products to generate more income one solar preneur did this and made an extra $340,000 how to optimize pricing strategy and maximize profits and more the Lost chapter is not online or Amazon or anywhere else it is only for people on my list like you you can download it for free at noah.com lost that's noah.com it's also Below in the description all right back to the video a huge part of Larry's success that he downplayed in his early career was how serious he took having a positive mindset you got a lot of your education through motivational tapes you got a lot of your learnings early on I discovered n g Conan audio programs when I was 19 and it changed my life and I would listen to cassette tapes driving around in my truck and my friends would make fun of me you know listen to all that motivational crap and stuffff so I kind of hit it from them for a long time you know but I wear those things out yeah Brian Tracy and Earl Nightingale you know he's like a father to me you know and now it comes full circle as Larry has created his own motivational tapes to inspire others on their Journey some people say I can't be successful because I'm not talented really I don't believe that now was time for Larry to give me a tour of his $13 million office and as he was taking me through we met a few of his employees and I was blown away by how loyal they are to Larry Michael how long you've been here 9 years November 14 all right 9 years November 14th Sue how long you've been here almost 20 years yeah how long you've been here 16 years 16 years how long youve been here going to be 21 years what makes you want to stay oh the people just whole atmosphere of the company the thing I I don't understand Larry how are you so calm there's a saying flows uphill all the problems that no one else could solve go up to the leader I don't get those problems my phone doesn't ring uh and it's on right now I didn't turn it off because I have good people so you need to create a team a great team of people who stay if you have continual turnover nobody gets good at what they're doing right and then you're constantly rebuilding your company you know if you turn everybody over every 24 months you have a brand new company every 24 months you can never get traction you're going to go for a ride on the world's slowest elevator no come on how did you learn your initial skills I I went to a Technical High School a Regional Vocational Technical High School I chose carpentry yeah so I wasn't afraid to cut wood and nail it together so this is marketing so they generate you know 15,000 leads a year if ftim gets a a lead from the internet she's calling within 60 seconds I just want to see the Google reviews this is just so good this is like so well run let's see what the customers say 3 days ago five stars added a full bathroom to my basement Tech professionals came on time high quality work they put in a basement to dehumidifier system so all this is uh displays of different products that we that we either manufacture or uh distribute to our our dealers um I invented most of our key products for basement waterproofing and crawl spaces I have 32 patents can you show us some of those products yeah this is a dehumidifier that my son designed um this is the most efficient high performance dehumidifier in the world my son also developed the world's best air purifier he built this room that we would fill with smoke and watch it clear the air and uh we have videos on it to to prove that this is the world's best air purifier we set up lasers in here so you could see the smoke and uh we put every competitive air purifier in here and did the same test and you could see the smoke go right through it with your own eyes so this is Boom toown this is the 1880s mining town theme so this is the Boomtown mine and this is what the miners would have oh wow been going after there that's cool that's cool plus this is your stuff too no uh this is foam yeah so I sprayed the foam and pushed them in yeah so we we built all this you know designed and built the whole thing you know we're contractors right so that's like I'm so over Tech this tech company suck dude I'm get I'm getting dirty my hands messy so this is a vintage industrial space and all the desks are like 100y old oak desks and you know all this stuff is most of all this stuff including light fixtures is you know from old factories and stuff this is a sculpture of the business Machine model all my dealers walk in here they know what that is and and it actually operates this was from Grand Central Station literally mailbox is from Grand Central Station this year when someone says Blue Collar what does that how does that make you feel or what do you think when you hear that for me I've always been blue collar I I don't think of it that way I don't think that white collar is any better I mean you could have a guy who's a billionaire but uh if his foundation's messed up who are you going to call now buddy if you like this video you are going to love this video right up here where I talk to five millionaires over the age of 80 and ask them if the money was worth all the sacrifices they made make sure you subscribe to the channel if you are not already we have some exciting billionaire interviews coming soon Uncle no loves you and I'll see you out there PE PE
