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There's a new deal that's going to roll
out and you don't want to miss out on it. It's called Hexospark. It's an email marketing system. Plus it also comes with a browser extension that's meant as an ice
breaker for LinkedIn profiles. Follow me to my desktop right now. I'm going to show you how easy it is to set up Hexospark so you
can get started right away. Now, if you want to grab the deal,
link will be provided in the description.
Now, to get started,
let's head on over to our dashboard. It might seem overwhelming in the beginning, but it's actually
super easy to get started. Now, my recommendation is to head
on over to Settings first. First thing you want
to do is add your email. You're going to click on New Account
and you have three options. You can add your Gmail from here. You have your SMTP, which would cover
any custom domain and your Outlook. So any of those three are great options to
start sending out your email campaigns. So add one of these. Next thing you want to get started
with is the default settings. So set this up. Again, straightforward. Now, once that's set up,
you have an email to send out. Next thing you want to do
is add your contacts. Now, you might want to add them manually
or you might have them in another email marketing system and you
want to send it over. Or maybe you have contacts
on Excel or Google Sheets, etc. Export those on CSV and you
can import them from here.
It's super easy. Or you can add one by one or by folder. So once you have contacts added, next thing you want to do is
set up your email templates. In email templates,
just click on New Template. You can choose from the template library,
which they have an extensive library here. And depending on your use case,
it could be extra spark templates. Select the category and they'll give
you examples of what you can use.
For example, C suite. Some don't have a lot of the templates
available, but some do have way more. Content marketing. Select one of the ones that you
like or start from scratch. Use AI generation and create something that's more custom
tailored to your business. Not a big thing, super easy to do. Now, once you have your email template,
you're going to view it here. Next thing you want to set up,
and that's if you want to use the browser extension for the cold outreach,
which they name Ice Breaker.
That means that if you are on LinkedIn
and you find a profile, there's an extension for Excel Spark,
you just click on it and it's going to find the data like the name,
the email, etc. For example here, I found my name, I found my email, my LinkedIn URL,
my About Me, my profession, website, etc. And this data is available
on some of the profiles. Well, most of the profiles in LinkedIn,
but not all of them. Okay?
So you select the campaign, select the ice breaker, you add
the contact and you get started the flow.
Okay?
To add those templates, go to ice breaker. And again, new ice breaker,
choose an ice breaker template. There are several templates available. Select one from here or
create one on your own. So once you're good to go,
we have added our email, we have our templates,
we have our settings, we have our contacts,
and we should be able to get started with sending out a campaign,
which would be the next step. For that, we'll go to Campaigns. Here, we'll start a new campaign. We have, for example, in this case, I'll add a contact, and I'll add
one from an existing contact.
I won't add one from CSV. I'll select Me for testing purposes. I'll go ahead and add it.
Here we go. Next, we'll add the sequence. Which sequence do we want to use? We'll have all of them listed right here. I'll select the one that I've
previously created in the templates. Let's go to Settings. In Settings, we're going to set out
when do we want to send out. Well, first off, the email
that we're going to use. So if you have several emails, select
the one that you want to use to send out. And then we can select the time zone,
the campaign schedule. We can set the schedule because maybe
you don't want to send them overnight. You want to send them in between working
hours and you don't want to send them on weekends, but we do want to send
them from Monday through Friday.
Just select what you want
to enable or disable. The campaign duration, the if contact
has missing variables fall back. So if it doesn't have a certain variable that you need to send out,
you can prevent it from sending out. Campaign tracking settings. If you want to enable open
link clicks, etc. Here you go. And the opt out apply integration
opt out option, enable that. Next thing you want to do is the preview,
see how it's going to look. There we go.
Here it's loaded. Now I have a personalized image. I'll show you that in a bit.
So here's a preview of the email
that's going to be sent out. Here's the variable. It grabbed my name from the variable
because that's how the template is made. It's also grabbing the variable on the image, which I'll show
you how to create that in a bit. Okay, we're good to go. I like how it looks, etc. Let's go to stats. We'll have it sent out. History hasn't been sent out. If you want to save and run,
it's going to get started and boom, the campaign has been started
and you can see when it's sent out. If you have several emails to send out,
this is where you're going to view them.
Now, once you have it sent out, we're going to see the analytics
for each one of these. For example, this one has
a sent out and one open. Let me click on it. Now we can view the stats. We have one contact, one sent. It's been opened 100 %. Now, if you send out a bunch of them, you're going to view
the analytics for all of these. You can view the clear analytics
for open, clicked, replied, etc. Have all those.
And the history for this. For example, it's in doubt,
campaign started, etc. And we're going to view it here. That's how easy it is to start
sending out campaigns. Now, if you want to make it more personalized and more interesting, you do
want to use this, the personalized image. This is pretty cool.
Now, I'll give you one example here. For example, this is an image I've just added, and I use the variable
from the name to be added here. Now, from here I can go ahead. For example, I saw on my test
that it was just too small. I'll make the text bigger. I'll put that there. Let me show you how that looks. In the email that I've sent out, you could see here's the test email that I
sent out, and this is a customized image. It wrapped the name, in this case, the
first name, and it added it to the image. Now,
imagine doing this with something really cool where you have a box
where it has a name. Maybe you have the company name also,
the website, any details that you have in variables variables,
you can add them to the image.
Now, this is just for testing,
but you can do it for text. You can do it for images,
you can do it for logos. For example, if you have the logos
of the companies, you can use it here. Profile pick and you just add it there. For example, for text, use the variable. Now, where can you find the variables? In the email templates… Let's go ahead and leave here. In the email templates,
we're going to see some variables. If I go to the template, you can see
there's a lot of variables here. For example, all these are variables that you can use over there
on the personalized images. Now, I wish they do add that option as
a drop down, so it makes it easier. We don't have to type this in. There's also more variables for organization, the sender,
auto generated, etc. But you can view those there
to add them in personalized image. The emails are sent out with personalized variables on the text,
plus the image that is customized.
Basically, that is Headstock Smart. You can use it for your email campaigns, use it as an ice breaker
for your LinkedIn. Start searching around and start sending out some cold outreach with the browser
extension and get started right away. Especially if you don't have contacts. This is a great way to find some contacts
and start sending out those campaigns. Now, if you want to follow me
on LinkedIn, go ahead and do so. Find me here and I'll leave the link in the description and I'll also leave
the link for the deal that's going on. Don't forget to follow me,
subscribe and like this video and let me know what you think about
it in the comments.
And that's a wrap..
